Privacy Policy

Introduction

This Privacy Policy describes how your personal data is collected, used, and shared when you interact with Rhoé’s platforms (hereafter “we”, “our”, “us”). It applies to any personal data you provide as a customer or user of our services.

Data Controller

Rhoé ApS
Store Kongensgade 70
1264 Copenhagen K
Denmark
Email: hello@rhoe.com

We are the data controller for the personal data collected via our website, app, and other digital platforms.

How We Collect Personal Data

We collect personal data in the following ways:

Directly from you, when you fill out forms, place an order, contact us, etc.
Automatically, through cookies, log files, pixels, and similar technologies.

Examples of automatically collected data:

Internet browser and operating system
IP address and location
Time and date of visit
Pages visited and actions taken

What We Collect, Why, and Legal Basis

When you visit our website

Data: IP address, browser, OS, referrer URL, pages visited, time of access
Purpose: Website analytics and performance tracking
Legal basis: GDPR Art. 6(1)(a) – Consent via cookie banner
Data is anonymized within 7 days.

When you contact us

Data: Full name, email address, message
Purpose: Respond to inquiries and provide customer support
Legal basis:
- Art. 6(1)(f) – Legitimate interest (general inquiries)
- Art. 6(1)(b) – Contractual obligation (order-related)

Stored up to 5 years unless categorized as spam or job application.

When you place an order

Data: Name, address, email, phone, company (optional)
Purpose: Order processing and delivery
Legal basis: Art. 6(1)(b) – Contract performance
Stored according to bookkeeping and accounting laws.
If consent is given, data may also be used for marketing optimization.

When you sign up for our newsletter

Data: Name, email, country
Purpose: Send marketing emails and product updates
Legal basis: Art. 6(1)(a) – Consent
You can unsubscribe anytime. Data is deleted unless retained for another purpose.

When you create a user account (“My Page”)

Data: Email, password, name, phone, birthday, address, payment details
Optional: favorite store, category
Purpose: Account management and personalized services
Legal basis: Art. 6(1)(f) – Legitimate interest
Data is deleted upon account deletion.

When you use our app

Data: Name, email, phone, birthday, login method, address
Purpose: Enhance app experience and enable purchases
Legal basis: Art. 6(1)(b) and Art. 6(1)(f)
Deleting the app stops analytics and usage tracking.

When you register for events or workshops

Data: Name, email, phone
Purpose: Event registration and communication
Legal basis: Art. 6(1)(b) or Art. 6(1)(f)
Data may be shared with partners and deleted when no longer needed.

When you participate in Live Shopping

Data: Comments posted publicly
Purpose: Engage the community and promote brand
Legal basis: Art. 6(1)(f) – Legitimate interest

Retention of Data

Your data is retained only as long as necessary for the purpose it was collected. Different data types may have different retention periods based on legal obligations (e.g., bookkeeping).

Cookies remain on your device until manually deleted. For third-party storage, please contact the provider directly.

Your Rights

You have the right to:

Access your personal data
Correct inaccurate data
Delete your data (under certain conditions)
Restrict or object to processing
Port your data to another provider
Withdraw your consent at any time
Object to profiling and marketing use

Contact us at hello@rhoestore.com to exercise your rights. You may be asked to verify your identity.
You also have the right to lodge a complaint with the Danish Data Protection Agency:
🔗 www.datatilsynet.dk

Cookies

We use the following categories of cookies:

Necessary
Functional
Statistical
Marketing

You can manage or withdraw your consent at any time via the cookie banner or your browser settings. Read more in our Cookie Policy.

Analytics & Marketing

We use tracking tools to analyze traffic and serve ads across platforms, including:

Google (Ireland/US)
Meta (Facebook & Instagram – Ireland/US)
Pinterest (US)
TikTok (Ireland)
Snapchat (US)

All third-country transfers are based on Standard Contractual Clauses (SCCs).

We also collect Net Promoter Score (NPS) feedback to improve our services.

Social Media

We operate profiles on platforms like Instagram, Facebook, TikTok, YouTube, and LinkedIn.
We are joint controllers for interactions on these platforms.
Legal basis: GDPR Art. 6(1)(f) – Legitimate interest.
See the platform’s own privacy policy for further details.

Payment & Credit Checks

Payments are processed via secure third-party services.
We only collect necessary payment-related data.
Legal basis: Art. 6(1)(b) – Contract performance
All data is encrypted and only used for transaction-related purposes (e.g. refunds).